The Pixar film “Elemental” initially struggled at the box office but later found success, raising new questions about Pixar’s future.
“Elemental” was a love story and parable about following one’s dreams. It had a dismal domestic opening with only $29.6 million in ticket sales, making it the worst Pixar opening in history. However, it went on to collect nearly $500 million worldwide, becoming one of the top-grossing films for the year.
The movie’s success extended to streaming on Disney+, where it garnered 60 million views, outperforming other Disney films like “The Little Mermaid” and “Guardians of the Galaxy: Vol. 3.” It’s also expected to sell well on DVD and digital platforms.
Despite “Elemental’s” success, it raises questions about Pixar’s future in a post-pandemic, streaming-oriented movie landscape. Original animated films used to consistently gross over $500 million worldwide, but streaming may have impacted Pixar’s theatrical audience. This raises concerns about budgeting for future films and whether they will need to be more cost-effective.
Pixar is set to release “Elio,” an original comedic adventure, and Walt Disney Animation will release “Wish,” an original musical. The industry as a whole is adjusting its business models for the streaming era.
Pete Docter, Pixar’s chief creative officer, explained that Disney’s release strategy may have contributed to “Elemental’s” initial response. Disney used its films to build Disney+, debuting Pixar films online and bypassing theaters. Pixar has also explored more personal stories in recent years, which may have deviated from its earlier universal concepts, such as those seen in “Toy Story” and “Monsters, Inc.”
Docter stated a desire to return to the kinds of films that originally resonated with audiences and mentioned the need for the industry to adapt to the streaming era.
In summary, “Elemental’s” journey from box office struggle to streaming success prompts questions about Pixar’s future and its approach to film releases in the evolving entertainment landscape.
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