Hooters has extended its principal sponsorship of 2020 NASCAR Cup Series champion Chase Elliott and his Hendrick Motorsports-sponsored No. 9 Chevrolet Camaro ZL1 team
Elliott will continue to be a principal sponsor of Hooters, a famous American restaurant chain with a long history in NASCAR, for three races per season through 2024. In January 2017, the business became a two-race principal sponsor of Elliott, joining 14-time NASCAR Cup Series champion Hendrick Motorsports, and added a third race in 2019.
The No. 9 Hooters Chevrolet Camaro ZL1 will compete in the NASCAR Cup Series playoff races at Bristol Motor Speedway on September 17 and Las Vegas Motor Speedway on October 16 in 2022.
“For five seasons, Chase has been a brand champion for Hooters both on and off the track, and we are thrilled to extend our partnership with him and Hendrick Motorsports,” said Hooters vice president of brand marketing Monica Fleury. “As the home of race fans, Hooters will continue to provide one-of-a-kind experiences fans can only get at our restaurants. Both Chase’s fan base and NASCAR fans are extremely loyal, and we plan to continue to feed this spirit and passion for years to come.”
Elliott has been a marketing central focus for Hooters, which bills itself as “The Official Home of Race Fans.” With a range of special discounts and promotions related to the No. 9 racing program, the driver is frequently featured in the company’s national advertising.
“Hooters has been a fun partner to work with over the years,” Elliott said. “They’re a laid-back group that does a great job of promoting their brand and including our team as a big piece of their marketing. They do a lot with each of their three primary races but also make the most of the partnership throughout the entire season. The next several years will be exciting for our team and for the sport, and I’m glad to have Hooters back on board for the ride.”
In his six full seasons at NASCAR’s highest level, Elliott, who turned 26 on Sunday, has never missed the Cup Series playoffs. In 2016, the Dawsonville, Georgia native was named rookie of the year, and in 2020, he won his first Cup championship. He’s already won 13 points-paying races in his career, including two in 2021, when he was in the Championship 4 for the second year in a row.
“Hooters does a terrific job maximizing the program with Chase and the No. 9 team,” said Rick Hendrick, owner of Hendrick Motorsports. “To see our partnership deliver valuable results for them is very rewarding. Chase is a champion driver and tremendous spokesperson for the brand, and we look forward to building on that success in the seasons to come.”
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