Apple’s upcoming Vision Pro is set to revolutionize the streaming experience, promising not only 3D movies but also immersive spatial encounters within supported apps. While Netflix is notably absent from the list of supported platforms, Apple has assured users of the seamless compatibility of the existing app with the new headset.
In collaboration with Disney, Apple has announced that Vision Pro will debut with an array of 3D content from Disney Plus. The partnership includes special perks for Disney Plus subscribers, who will be treated to unique animated screening environments. Among these, the Disney Plus Theater stands out, drawing inspiration from Hollywood’s El Capitan Theatre. Additionally, there are environments based on Pixar’s Monsters, Inc., the iconic Avengers Tower from Marvel Avengers films, and a captivating setting within the cockpit of a landspeeder amidst Star Wars’ Tatooine desert.
The roster of supported apps extends beyond Disney and includes ESPN, MLB, PGA Tour, Max, Discovery Plus, Amazon Prime Video, Paramount Plus, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok, and MUBI. However, the absence of Netflix from this list has raised eyebrows, even though Apple assures users that the existing Netflix app will seamlessly function on the Vision Pro without any modifications.
In terms of content, the announcement lists some of the movies set to be available in 3D, featuring blockbuster titles like Avatar: The Way of Water, Avengers: Endgame, Star Wars: The Force Awakens, and Encanto. Apple emphasizes its commitment to user satisfaction by offering existing movie purchasers free upgrades to the 3D versions via the Apple TV app.
Furthermore, the company hints at more titles to be announced, including exclusive content for Disney Plus subscribers. This expands the range of options for users, ensuring a diverse and captivating library of 3D experiences.
Apart from movies, the Apple TV app is set to provide additional free “immersive entertainment.” Users can anticipate experiences like Alicia Keys: Rehearsal Room and a film from the producers of Planet Earth titled Prehistoric Planet Immersive.
While the Vision Pro holds promise for enhancing the 3D viewing experience, industry observers remain cautious about its impact on the broader adoption of 3D technology. Despite previous attempts by Hollywood studios and TV manufacturers to popularize 3D, the technology has struggled to gain traction beyond movie theaters. The Vision Pro, with its potential to offer a more compelling 3D experience, might be a game-changer. However, the format’s success may still hinge on the widespread adoption of Apple’s high-end headsets, which could be a slow process even in the coming year.
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